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Gail Walker interviewed in Cost Sector Catering magazine

Director Gail Walker features in this month’s Ask the Expert section of Cost Sector Catering magazine. She explains how PR can and should help to drive financial and business goals. 

1. Describe your product/service range (in this category)

Open Door is a boutique marketing and PR agency. As an independent we provide a strategic and personal approach to every campaign, delivering influential media cut-through, extensive press coverage and national reach. Alongside PR we also deliver marketing and digital communications including insight, SEO, photography and copy writing.

2. What’s your company heritage?

We have ten years’ experience as strategic PR and marketing partners to brands across several disciplines. We love all things food, drink, retail, technology, equipment and manufacturing, and have been trusted not just with enhancing and protecting brand reputations but also helping to create them entirely from scratch too.

3. Describe your company expertise

Our focus is to align the PR and marketing strategy directly against your business goals. This way a clear return on investment can be achieved and measured, a point so often missed in PR. We develop campaigns that not only enhance brand reputation and increase brand loyalty, but critically campaigns that are strategically aligned to help support sales staff, increase profit and drive ahead business goals.

4. What are the key trends (in this category)?

Food service is slowly being revolutionised by technology and the expansion of the digital universe. All food service suppliers now need to be developing their brand reputations in both the physical and digital space. By utilising digital communications, brand exposure will be maximised and profits can be increased, all whilst reaching a whole new marketplace of buyers. We provide the strategic campaigns that will protect and enrich your brand in this space.

5. Why should buyers come to you?

As a boutique agency we provide big brand experience with a personal touch. A director is involved in all projects, we don’t swap account teams, and the people that pitch to you are the people that will work on your campaign. We’re creative not kooky, influential not fluffy, passionate and experienced and all of our work is measured and accountable. That aside, we’re pretty good fun to work with too.

For the full interview click here

Posted in: Insight, News

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