The national trade body of hospital caterers, Hospital Caterers Association (HCA), has appointed Open Door PR as its public relations representatives following a competitive tender process.
Responsible for developing a national platform and a strategic communications plan, they are tasked with broadening the reach of the HCA and the brief includes media relations, crisis communications and strategic counsel.
HCA National Chairman Phil Shelley comments;
“I am delighted to be working with Open Door PR, this is a challenging time for hospital caterers and using Open Door PR’s expertise in this field we will be able to fully support our business goals as well as craft our journey to the national stage.”
The agency will seek national prominence for the HCA’s nutritional and healthcare issue based campaigns. This will include new campaigns and the development of previous campaigns such the ‘last nine yards’, a campaign that strives to deliver full responsibility to the caterer for the whole service. Additionally they will support the HCA as it targets membership expansion.
Gail Walker, Director Open Door PR adds:
“We are honoured to be awarded the HCA account. As the most influential trade organisation in this sector we look forward to communicating the excellent work they are doing, whilst adding value to their organisation and shining a national spotlight onto their work.”
The account was previously held by Lansdowne Publishing on an interim basis and will now be operated by Open Door PR on a retained basis for a two year period starting December 1st 2015.
Contact: Gail Walker. Open Door PR Email click here. T: 020 8265 3256
The work of the HCA came into the national spotlight last year with transmission of the BBC One’s programme ‘Operation hospital food with James Martin’ in which the then current chair Andy Jones featured.
With over 300 million meals served every year and around £500 million spent on food annually by around 300 NHS Trust across approximately 1200 hospitals, the NHS is the UK catering industry’s largest provider of meals. The HCA’s network of members is responsible for the jobs of 35,000 people in the UK.